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CAPSULE XR

Space Weaver:
Beauty of the Code Immersion

COMING SOON IN 2026

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ABOUT US

Digital Entertainment Center

Capsule is more than a lab—it is a dynamic platform for IP co-creation. We leverage cutting‑edge technologies such as AIGC, interactive design, and real‑time 3D to provide multidimensional services that help brands reshape their image, refine their value, and transform their essence into compelling stories and IP narratives.

From graphic visuals and digital films to IP characters and XR/MR/AR immersive experiences, we deliver end‑to‑end digital solutions that drive holistic brand upgrades and digital transformation—infusing spaces with new digital‑cultural experiences.

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The Founders

Founder Alex Chen

Roy Hua

Head of the TOYSWAP Brand;​
10 Years of Experience in Trendy Toy IP

Roy Hua has developed expertise in two key areas: retail expansion and IP exhibitions. He led the regional growth of TOYSWAP stores and executed nationwide campaigns for major IPs including Rilakkuma, Bandai, and Godzilla. His work consistently drives brand growth and elevates offline consumer experiences.

Founder Jessica Wang

Fred Jiang

Professor and Director of the Virtual Lab at SAFA; Visiting Professor of MIT Media Lab; Founder of VirtualPlus

Fred is an interdisciplinary artist and educator specializing in interactive design, wearable sensing, and immersive experiences. His work has been exhibited internationally. Renowned as an "internet-famous professor," he has created popular virtual avatar courses and metaverse campus applications. He is also a recipient of multiple national teaching awards.

Founder Ben Carter

Seven Zhang

Former Head of Culture, Commerce & Tourism (China Region) at a Top 5 Global Consulting Firm; 20 Years of Experience Across the Full Spectrum of Commercial Industries

Seven has served as the head of the cultural, tourism and commercial business in the Greater China region at a leading global consulting firm. In recent years, We have been focusing on expanding into the Middle East market. With extensive experience in cultural tourism and urban renewal, Seven has always been committed to brand transformation and urban revitalization.

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Core Members

Olivia Lee

Tianyu Lee

Engine Developer

Specializes in using game engine technology to build smooth interactions and dynamic rendering frameworks, delivering efficient and stable core technical support for projects.

David Kim

Jeffwong

Visual Artist

Creates brand identity and interface systems with creative visual language, excelling in end-to-end design from concept to execution.

Sophia Chen

Bowie Chen

Shader Artist

Focuses on real-time rendering of materials and lighting, using shaders to achieve detailed visual styles and atmospheric expression.

Sophia Chen

John Ren

ScriptWriter

Skilled in narrative structure and character development, providing story frameworks and textual support for interactive experiences and cross-media IP.

Sophia Chen

Jenny Su

Character Animator

Breathes life into virtual characters through motion and expression, creating vivid personalities that enhance emotional connection and immersion.

Sophia Chen

Haotian Ji

Environment Artist

Creates immersive virtual environments with narrative and atmosphere, shaping complete spatial experiences from macro worlds to micro details.

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XR Experience

2006-2019

Poineer Evangelist in the XR Field

2019-2023

Explorer of the Metaverse Paradigm

2023-2025

Incubator for Achievements in AI and Spatial Computing

Dialogue - Digital Cultural Heritage Interactive Device

Dialogue - Digital Cultural Heritage Interactive Device

BaguaMarsh-Virtual Reality Narrative paltform

Physical Particle Levitation Display System

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Our Solutions

Veneu Solution
Hardware Solutions
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No need for
additional marker decoration

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Supports spaces
from 100 to 2,000 ㎡

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Supports up to 100 plrs
in simultaneous immersive experiences.

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Optimize for
selected high-value headsets.

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No extra backpack or cables needed
for a seamless experience.

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Enables large-space,
immersive exploration.

Enterprise Solution Consumer Solution
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Honors&Awards

COOPERATION

We operate on a B2B2C model, working closely with brand partners to explore the commercial applications of digital art and co-shape the future of phygital ecosystems.

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Commercial Focus

01

Global & Original Game IP Digital Ecosystem Development

02

Integrated Online-Offline Entertainment Commercialization

03

Custom Digital Interaction Solutions(2B&2C)

04

Global Product & Cultural Expansion (Middle East, U.S., Southeast Asia)

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Our Partners

In selecting commercial projects and partners, we adhere to a prudent and focused approach.

We prioritize creative projects that embody openness, freedom, and a spirit of exploration—rather than chasing established profit tracks, we prefer to join forces with teams bold enough to break conventions, choosing the "capsule" that symbolizes possibility, to build an XR experiential world that belongs to the digital future.

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Contact Us

Tel:

(+86) 135 4026 7227

Email:

seven1377@163.com

Address:

Suite 209, Building 2, 1876 New Vision Creative Park, Baoshan District, Shanghai