Capsule is more than a lab—it is a dynamic platform for IP co-creation. We leverage cutting‑edge technologies such as AIGC, interactive design, and real‑time 3D to provide multidimensional services that help brands reshape their image, refine their value, and transform their essence into compelling stories and IP narratives.
From graphic visuals and digital films to IP characters and XR/MR/AR immersive experiences, we deliver end‑to‑end digital solutions that drive holistic brand upgrades and digital transformation—infusing spaces with new digital‑cultural experiences.
Head of the TOYSWAP Brand;
10 Years of Experience in Trendy Toy IP
Professor and Director of the Virtual Lab at SAFA; Visiting Professor of MIT Media Lab; Founder of VirtualPlus
Former Head of Culture, Commerce & Tourism (China Region) at a Top 5 Global Consulting Firm; 20 Years of Experience Across the Full Spectrum of Commercial Industries
Engine Developer
Specializes in using game engine technology to build smooth interactions and dynamic rendering frameworks, delivering efficient and stable core technical support for projects.
Visual Artist
Creates brand identity and interface systems with creative visual language, excelling in end-to-end design from concept to execution.
Shader Artist
Focuses on real-time rendering of materials and lighting, using shaders to achieve detailed visual styles and atmospheric expression.
ScriptWriter
Skilled in narrative structure and character development, providing story frameworks and textual support for interactive experiences and cross-media IP.
Character Animator
Breathes life into virtual characters through motion and expression, creating vivid personalities that enhance emotional connection and immersion.
Environment Artist
Creates immersive virtual environments with narrative and atmosphere, shaping complete spatial experiences from macro worlds to micro details.
Poineer Evangelist in the XR Field
Explorer of the Metaverse Paradigm
Incubator for Achievements in AI and Spatial Computing
Dialogue - Digital Cultural Heritage Interactive Device
Dialogue - Digital Cultural Heritage Interactive Device
BaguaMarsh-Virtual Reality Narrative paltform
Physical Particle Levitation Display System
No need for
additional marker decoration
Supports spaces
from 100 to 2,000 ㎡
Supports up to 100 plrs
in simultaneous immersive experiences.
Optimize for
selected high-value headsets.
No extra backpack or cables needed
for a seamless experience.
Enables large-space,
immersive exploration.
We operate on a B2B2C model, working closely with brand partners to explore the commercial applications of digital art and co-shape the future of phygital ecosystems.
Global & Original Game IP Digital Ecosystem Development
Integrated Online-Offline Entertainment Commercialization
Custom Digital Interaction Solutions(2B&2C)
Global Product & Cultural Expansion (Middle East, U.S., Southeast Asia)
In selecting commercial projects and partners, we adhere to a prudent and focused approach.
We prioritize creative projects that embody openness, freedom, and a spirit of exploration—rather than chasing established profit tracks, we prefer to join forces with teams bold enough to break conventions, choosing the "capsule" that symbolizes possibility, to build an XR experiential world that belongs to the digital future.
(+86) 135 4026 7227
seven1377@163.com
Suite 209, Building 2, 1876 New Vision Creative Park, Baoshan District, Shanghai